Creating a more professional and effective website, or adding online and digital marketing efforts to your existing campaign, can do much to improve your future business opportunities and ensure you are able to create a larger and more robust customer base. Working with the right professionals or services can be an important part of your efforts, one that will be able to provide you with the services, options and expertise that will make a difference. Failing to account for the potential benefits of the right (more…)
May 13, 2013
March 25, 2013
Making a successful website isn’t easy. Some succeed, but most fail. There are certain features, however, that most successful websites have. Below is a list of five of those features.
1. Simple Navigation
While certain websites may be pretty or interesting to look at, if the average user can’t navigate through that site easily, all that work will be for naught. Instead, your site should have extremely simple navigation that is immediately obvious.
2. Real World Information
Most business websites are connected to a real world brick and mortar location. If that’s the case, you better include a phone number and street address or you may lose business.
3. Online Contact Information
Even more important is giving visitors the ability to contact you through the internet. Listing an e-mail isn’t enough. You should also include a form for asking questions directly on the website. You shouldn’t force visitors to actually load their own e-mail programs to communicate with you.
4. A FAQ
The most frequently asked questions should be answered on the website. This will save both parties plenty of time.
5. A Mobile Version
Many consumers now browse the internet with their phones or tablets. Don’t unwittingly lose business from these potential customers.
July 6, 2012
The Web is evolving at a breakneck pace, and the tools to create better websites are revolving just as fast. These five simple tips will help you develop a website that is perfect for your users.
The first tip is to make sure that you are clear about your message. The text and images on your homepage should illustrate exactly what your website is about, so users do not have to think about it at all.
Next, make sure to use colors that fit (more…)
July 4, 2012
Website design is something that is just as specific as the client you are designing for. When creating a site it is not just about creating a website that functions well but one that does what the customer wants. Meeting customer expectation is key to making a success of your web designing endeavors. The following are some tips to help guide you to a site that meets your customer’s expectations.
1. Listen. Before you create a site for a customer (more…)
July 2, 2012
When you want to create a robust and appealing website while saving time, you can do so with a few techniques and applications available completely free.
Use CMS such as WordPress or Joomla to operate your website, also known as content management systems. When you use content management systems, you will save time on updating with quick-post options and the ability to easily update and manage your website’s layout with just a few clicks, depending on the theme you (more…)
June 30, 2012
If you have a brand or website you want to grow and expand online, creating and generating a better web presence with social media is essential in today’s internet-based and operated world. You can create a better web presence online using social media by implementing a few techniques on a regular basis.
Ensure you are consistently updating your website each day with news, sales, discounts, or even messages to your loyal fans and customers. This allows people to make a greater connection with your website without believing you are simply just “another corporation”. You should also create (more…)
June 28, 2012
When you are working online and you want to expose your brand and website to a greater audience, you can do so with the use of social media outlets, regardless of the industry you currently represent.
Before you begin marketing your website or brand using social media, it is important to determine the most useful outlets to use regularly based on the type of audience or demographic you are targeting to appeal to as well. You can create social media accounts on a variety of networks such as Facebook, Twitter, MySpace, (more…)